India's Tata group set a new gold standard for cars to help showcase 5,000 years of Indian jewellery-making and India's craze for gold with a fully functional gold-plated Nano
Author: Shivom SethPosted: Wednesday , 21 Sep 2011
MUMBAI -
Until it decided to don the favourite metal of most Indians, gold, it was the world's cheapest car. But, what went in as a $ 2000 Tata Nano emerged as a $4.7 million wonder, leaving most Indians gasping with awe.
Goldplus, a jewellery brand from Titan Industries, a Tata group company, unveiled the world's first-ever gold jewellery car in Mumbai, in a rare honour in praise of the 5,000 years of Indian Jewellery tradition and craftsmanship.
Three years after the initial launch of the Nano, the chairman of India's second largest industrial group, Ratan Tata showcased what may likely be the world's most expensive car - a 22 carat gold, jewel and ruby encrusted wonder.
The Tata group has interests in steel, (Tata Steel became the sixth largest steel maker in the world after it acquired Corus) and automobiles, (Tata Motors is among the top five commercial vehicle manufacturers in the world and recently acquired Jaguar and Land Rover) among seven other business sectors. .......
http://www.mineweb.com/mineweb/view/mineweb/en/page34?oid=135922&sn=Detail&pid=34
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