Wednesday 30 March 2011

Apple’s smartphone sales

By Patrick Seitz   
Tue., March 29, '11    12:40 PM ET
http://blogs.investors.com/click/

Tags: Apple - Microsoft - Nokia - Google - RIM - Smartphones
Are the glory days over for Apple’s (AAPL) iPhone?
Market researcher IDC thinks so.
In its smartphone forecast released Tuesday, IDC sees Apple’s global market share hitting a plateau of 15.7% in 2011. It sees Apple’s share of the market dipping to 15.3% by 2015.
IDC predicts that Apple’s smartphone sales will grow at a compound annual rate of 18.8% from 2011 to 2015, while the overall market grows at 19.6%.
The research firm forecasts a big leap for Microsoft’s (MSFT)Windows Phone operating system during that five-year timeframe. It predicts Windows market share jumping to 20.9% in 2015 from 5.5% this year.
Nokia’s (NOK) decision in February to switch from its homegrown Symbian operating system to Windows is the big factor behind the expected increase. IDC sees Windows phone sales rising at a compound annual growth rate of 67.1%.
If IDC’s forecast holds, Microsoft would jump from No. 5 to No. 2 in global smartphone market share, based on operating systems.
The No. 1 smartphone operating system is expected to continue to be Google’s (GOOG) Android, an open-source system used by many handset makers. IDC predicts Android phone sales will grow at a compound annual rate of 23.8% over the next five years. It sees Android’s market share reaching 45.4% in 2015, up from 39.5% in 2011.
Research In Motion’s (RIMM) BlackBerry operating system is seen as a laggard. IDC predicts that BlackBerry’s market share will slump to 13.7% in 2015 from 14.9% in 2011

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